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Elements and Performance Criteria

  1. Build business relationships.
  2. Conduct negotiations.
  3. Make formal business agreements.
  4. Foster and maintain business relationships.

Required Skills

Required skills

communication skills to

conduct negotiations that may be of significant commercial value

establish and nurture ongoing professional relationships

critical thinking skills to evaluate potentially complex internal and external issues that affect professional relationships and business negotiations

initiative and enterprise skills to proactively seek opportunities for building business relationships

literacy skills to

read and interpret potentially complex agreements conditions and contracts

develop or participate in the development of formal commercial agreements

numeracy skills to evaluate commercial data and cost structures

planning and organising skills to plan activities and initiatives that support professional relationships

problemsolving skills to anticipate and respond to challenges in the negotiation process

Required knowledge

commercial context for business relationships in the relevant industry sector including

industry structure and interrelationships

sources of supply

distribution and marketing networks

professional networks

principles of negotiation stages in the negotiating process and different techniques that can be applied

nature of agreements and contracts in the relevant industry sector and their key inclusions

key components of contract law at an overview level including

terms and obligations of contract

methods of contractual agreement

exclusion clauses

dispute resolution clause

termination of contracts

other legal requirements that impact negotiations and agreements in the relevant industry sector including consumer protection

Evidence Required

The evidence guide provides advice on assessment and must be read in conjunction with the performance criteria required skills and knowledge range statement and the Assessment Guidelines for the Training Package

Overview of assessment

Critical aspects for assessment and evidence required to demonstrate competency in this unit

Evidence of the ability to

establish and maintain business relationships over a period of time that allows for the demonstration of interpersonal and relationship building skills

conduct formal negotiations and make and manage agreements and contracts in a specific business context

demonstrate knowledge of industry structure and interrelationships industry networks and distribution and marketing networks

demonstrate knowledge of the role and features of contracts in a given business operation or sector

Context of and specific resources for assessment

Assessment must ensure use of

other people with whom business relationships can be established

real or simulated sales or operational details for which contracts may be negotiated and agreed

materials that support the negotiation process such as preparatory facts statistics KPIs and market information

Method of assessment

A range of assessment methods should be used to assess the practical skills and knowledge required to establish and conduct business relationships The following examples are appropriate for this unit

direct observation of the individual participating in negotiations

evaluation of negotiation activities undertaken by the individual including

planning and preparation

outcomes and reporting

agreements reached

use of case studies to assess application of different techniques to different negotiating scenarios

written or oral questioning to assess knowledge of industry structure and interrelationships negotiating principles and techniques and legal compliance issues

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual

review of portfolios of evidence and thirdparty workplace reports of onthejob performance by the individual.

Guidance information for assessment

The assessor should design integrated assessment activities to holistically assess this unit with other units relevant to the industry sector workplace and job role for example

SITTPPD Package tourism products

SITTPPD Develop tourism products

SITXINV Establish stock purchasing and control systems

SITXMPR Plan and implement sales activities

SITXMPR Coordinate marketing activities


Range Statement

The range statement relates to the unit of competency as a whole. It allows for different work environments and situations that may affect performance. Bold italicised wording, if used in the performance criteria, is detailed below. Essential operating conditions that may be present with training and assessment (depending on the work situation, needs of the candidate, accessibility of the item, and local industry and regional contexts) may also be included.

Opportunities to maintain regular contact with customers and suppliers may include:

association membership

cooperative promotions

industry functions

informal social occasions

program of regular telephone contact

social media.

Partiesmay be:

cooperative partners

customers

suppliers.

Negotiation techniques may include:

active listening and questioning

appropriate cultural behaviour

appropriate language

bargaining

clarification of needs of all parties

confirming agreements

developing options

identification of Key Performance Indicators (KPIs), goals and limits

identifying points of agreement and points of difference

nonverbal communication techniques

preparatory research of facts, statistics, KPIs and product usage rates.